4xGuard featured in National Magazine

It has been an eventful week for us as the February issue of Diesel Power Magazine (published by Primedia who also does Offroad, JP and Four Wheeler magazines) has begun to arrive on the doorsteps of subscribers and at some news stands. The extensive coverage of the initial stages of a planned 18-month buildup of a 2008 diesel Grand Cherokee prominently features 4xGuard products, including the Rear Guard HC and a prototype version of Side Guard HC. Coverage of the installation of the Front Guard HC and Belly Guard HC will be part of an upcoming issues. This is obviously great advertising--our first coverage in a major national magazine.

The stage was set for our involvement in the buildup of this vehicle when we were contacted many months ago by a representative of Jeep to see if 4xGuard had any interest in participating in the project. Later we hosted the editor of Diesel Power as he drove across the country with his new acquisition (the brand new rig and its newly installed complement of a Superlift suspension, ARB bumper with winch, and four 4xGuard products) and as the article indicates personally installed a set of prototype Side Guard HCs (the paint was hardly dry...it was that close to not having them ready!). Meeting with such a high-level person in the magazine industry, discussing the future of vehicles such as the diesel-powered Grand Cherokee, and learning more about the behind-the-scenes elements of vehicle testing and the magazine industry, were certainly highlights in the history of our small business.

We are equally very pleased that a number of other off-road businesses have called or e-mailed us this past week to congratulate us on the magazine coverage of 4xGuard. This aspect of the industry, the camaraderie among those manufacturing and distributing off-road accessories, is certainly one of the things we most enjoy about the business. There are truly so many folks we have come to know that are not only great people in a technical, business sense, but "simply" good people. We are proud to be a small part of that community.

Our next post will focus on new products, either envisioned, planned or in various stages of development.